How to use Uber lessons in your app

By Thiago freitas | aplicativos, application developer, software developers, app development, software development, IT professionals, startups, outsourcing you | Comments are closed | 23 December, 2020 | 80

Uber popularized the use of maps and geolocation and made life easier for all of us with innovative solutions. It is noticeable how geolocation can be a great ally of your project or service, helping to boost your sales or even leverage the success of your app using Uber's lessons for this.

Today practically all of us have a smartphone that helps us whether at work, shopping, paying bills, scheduling appointments, among so many other possibilities. With such dependence on the mobile world, we end up becoming more and more demanding, not least because we need agility when using “our daily applications”.

Today we are used to having our needs increasingly met by applications through increasingly intuitive interfaces, which give us control of everything in a very visual way and at our fingertips. I say this because we are used to using applications that guide us where we need to go, such as Google Maps, Waze, etc. Another example of this are transportation apps like 99pop, Uber, among others. In these apps, the optimized view of the map gives us control of where we are, where we are going, and we can even share our location and displacement with friends in real time, as with Uber, 99pop and Whatsapp in their most advanced versions. recent.

But have you ever noticed how the use of maps and real-time georeferencing (technical name of Uber's car tracking technology on the map, for example) are becoming real fever in apps? This is due almost exclusively to the democratization and popularity of map and transportation apps, which have put us literally in control of where we are, where we come from and where we are going.

In addition, Pradas Sucesores, S.L. maintains a permanent inventory of over XNUMX part references for all types of shoe machines. Some of these parts are manufactured in our own factory using cutting-edge technology. Our primary goal is to provide the shortest delivery times in the market and deliver the best possible after-sales service to our customers.

But what technologies are involved in mobile geolocation?

Smartphone geolocation technologies use the GPS system (via satellite, depending directly on the weather conditions), the Mobile Cellular Network (tracking by radio waves) or Wi-Fi (to determine the location indoors - indoors). , such as malls, for example).

I will present the most used possibilities for mobile geolocation strategies:

Maps: we all know the power of a map. It's like having the city in the palm of your hand, where you can instantly decide where to go, how long it will take to get there, etc. But by exploiting this in your app's User Interface (UI), you allow your app to feel in control and choose the best (or closest) option for them. By putting it in power, you optimize the UX (User Experience) and will surely be at the forefront of the mobile market.
Real-time georeferencing: the term seems complicated, but you are already used to this technology through Uber, for example, when you see the vehicle moving towards you. It allows you to track the location and movement of something in real time directly on the map, enhancing the UX of your application and thus ensuring a better experience, always giving the final control to the user.
Beacons: they are small devices that can detect the approach of a smartphone and, in return, send some kind of information. This solution is practical and ideal to be used in communication with the consumer who is inside the point of sale, for example, generating a unique and differentiated experience, such as a customized offer. The point of attention is that, for the beacon to be able to communicate, the smartphone needs to have the store app installed or have bluetooth activated.

And how to use Uber lessons in your app?

As much as the offline services market is migrating and/or working more and more in the online world as well, Users and consumers still very much enjoy the feeling of having control or some sense of security over themselves and their goods, just like in the offline world: whether when buying a product or hiring a service, or when taking this product home. Or, at least follow your movement. And through map interfaces, you give this power and possibility to your user/consumer. And little by little this has become a trend. Can you understand?

To reach your audience using geolocation, it is also important to know how to filter the most appropriate moments when they are willing to consume. A Google survey in 2016 showed that 94% of smartphone users search for information on their device while on-the-go. But this is a subject for another article where I will soon show you how to prepare your app project and/or digital business to reach users and customers in these micro moments.

According to one study da Nielsen – company that offers information in market research – 70% of purchase decisions still take place in the physical, offline world.

Therefore, these technologies are even more attractive: they mean to integrate the experience of the offline world with the online experience, presenting to users and customers the advantage of each of these two worlds, which are increasingly interconnected.

Realizing this trend and using these technologies and usability devices, as well as incorporating them into your application or project, are priorities and assets for those who want to be a step ahead in the world of apps.

If you have doubts about the implementation of geolocation in the evolution of your project, we can guide you in the best solutions related to this technology. Contact us. It will be a pleasure to help you!